In his theatrical monologue Eve: All About Her - deconstructing the 1950 film All About Eve - Keith Ramsay "seems to drain every ounce of electricity from the spotlight" and his rendition of Stormy Weather is "worth the price of the ticket to Edinburgh alone", said The Stage's Paul Vale.Comic Jordan Gray "has the audience on their feet with a nuanced and deeply funny hour of music and jokes" in stand-up cabaret Is It a Bird?, according to The Guardian's Rachael Healy.The Last Return, a play from Galway's Druid Theatre Company about "conflict, peace and the pursuit of territory at any cost", got five stars from both The Arts Desk ("blisteringly funny, and so tightly written that barely a word feels out of place") and What's On Stage ("astonishingly original").As a result, our guests are truly able to switch off and let the beauty of their surroundings relax their minds. “Properties situated in locations that are often quite remote afford a sense of escapism, calm and serenity, …often much sought after with today’s fast-paced life. For more than a decade, academics at UEF have been studying ways to make silence a tourism asset in sparsely-populated areas.Īman’s Fasel sums it up. Finland taps into the rising demand for isolation and quiet with its Silence, Please tourism campaign, perhaps inspired by research being done at the University of Eastern Finland. “But in today’s noise-saturated world, silence, solitude, space are the true definitions of luxury.”įogo Island Inn proudly boasts about “miles and miles of blissful nothingness” in its marketing material. “In the past, luxury was defined by cushy bathrobes and the thread count of sheets,” says Kyricos. Silence is indeed golden these days, according to Mia Kyricos, whose consulting firm specializes in wellness, hospitality, tourism and lifestyle brands.
That’s why a big part of the relaxation experience in an isolated setting is the sound of silence. Indeed, option overload, as detailed in the book The Paradox of Choice, is a major cause of anxiety in daily life. Maybe it’s about a certain slowness and the freedom of not having to make choices.” According to Martin Breuer, owner of Pädaste Manor in Estonia: “A remote location creates a setting in which it’s possible to take a certain distance to everyday life. Remote is not just about literal distance, though. The lengthy journey, often combining travel by plane, car and boat, is an apt transition into isolation. However, she emphasizes, “in order to be a product for high-end travelers, the service chain needs to be perfect” and providers need to offer superior service.Īlthough several remote resorts offer private helicopter fly-ins for time-constrained travelers (talk about superior service), most visitors sojourn for hours to get to these isolated places.
Henna Konu, senior researcher and project manager with the University of Eastern Finland’s Centre for Tourism Studies agrees that isolation is becoming a form of luxury travel. Even though they are traveling off the grid, most high-end travelers still want their Wi-fi and other creature comforts. In Nellim, it is possible to hide from the world, away from everything, while still taking advantage of the high-quality accommodation and services we provide.”Īh, there’s the catch.
According to Milla Nissi, a sales representative for the property, “Especially for people living in large cities, isolation is a true luxury – to be able to just close your eyes and enjoy the peace and silence, without the constant reminders of your hectic everyday life. Wilderness Hotel Nellim is a family-run hotel in Finnish Lapland. “Guests nowadays want to achieve a deep level of transformation from the outside in which is sometimes best achieved with as few distractions as possible.” Which begs the question - is isolation the next big thing in luxury travel?Īman chief operating officer Roland Fasel thinks so, “Especially for those who have seen and done it all, isolation or being disconnected from the pressures of everyday life can be a real luxury,” notes Fasel. What do the following hotels have in common? All are in the middle of nowhere and their rooms sport luxury-level price tags.
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